Keir Projects

Keir Projects is a one-stop shop that pride themselves in creating technical structures and executing hard landscaping in difficult-to-access situations across the country. Their projects often require responding and adapting to the environment, with the finished result ultimately enabling Kiwis to connect with nature.

A new identity was required to reflect the growth of expertise, added depth of visual storytelling along with application variety to better represent the range of competencies and services offered by Keir Projects.

The brand needed to convey the balance / tension between technical excellence (structural, engineered forms) and the presence of — and access to — the surrounding natural environment (the organic). This tension forms the core of the brand story: to create a fluid, symbiotic fusion of structure and landscape found in uniquely wild places.